Smooth Limousine
Turning a native car service into a pinnacle of comfort
Smooth Limousine, a well-established car service in San Francisco, needed to update their approach for the digital age while keeping their reputation for excellent service.
Challenge
Smooth Limousine faced several challenges in their digital transition:
- Adapting to the rise of app-based car services
- Meeting customers’ desire to book rides on their phones
- Expanding their online presence
- Attracting hotel and tourism customers
Our goal was to help Smooth Limousine step into the digital world while preserving what made them special: their top-notch, personalized service.
A Seamless Journey
We used our signature Inside-Outside-In model to capture the essence of Smooth Limousine. Here’s what we did:
- We highlighted their deep roots in the San Francisco Bay Area
- We emphasized their commitment to comfort, safety, and excellent customer service
- We positioned “reliable, luxurious rides” as Smooth Limousine’s trademark
Driving into the Digital Age
The outcome was a brand that combines old-school elegance with modern convenience.
We developed a simple, stylish website with an easy-to-use booking system. The site reflects Smooth Limousine’s core message: “Get where you’re going easily—elegant, chauffeured rides without hassles or concerns.”
Our approach positions Smooth Limousine as more than just a car service. They’re a trusted partner for comfortable, worry-free transportation. This sets them apart from both big ride-sharing apps and less reliable local services.
Now, Smooth Limousine appeals to a wide range of customers, from busy executives to tourists looking for a touch of luxury, all while staying true to their commitment to exceptional service.
Aside from a brand refresh, complete with logo, website and marketing collateral, Blackribbit delivered everything we needed on time and within budget. They never missed an appointment. Whenever I missed a call, they would call to reschedule, which I appreciated.
Elias D.
Owner | Smooth Limousine