The Frog Blog
When we sit around and chitter, this what we chatter.
How to Choose a Digital Marketing Agency
To choose the right digital marketing agency in today’s highly competitive landscape can be daunting. Partnering with the right digital
Company Vision and Values Aligned with Your Target Audience
In today’s socially conscious world, consumers increasingly expect brands to stand for something beyond just making a profit. They want
Customer Value Proposition Strategies and the Role of Branding
A strong brand is essential for attracting and retaining customers in today’s competitive marketplace. After all, your brand is the
Employee Engagement Nurtured Through Brand Strategies
Employee engagement is critical to organizational success. After all, engaged employees are more productive, motivated, and committed to their work,
Brand Strategy and Aligninging it with Your Company’s Purpose
In today’s competitive landscape, a clear, compelling brand strategy is more important than ever. However, it goes beyond visuals, encompassing
The Ripple Effect: How Company Culture Shapes M&As
You just completed a merger. You can now leverage each other’s brands, people and services. Together, you’ve brought top
Unleashing the Power of Company Culture in M&As
In the fast-paced world of M&As, the focus often remains fixated on financials and market positioning. But there is
The Overlooked Key to M&As: Cultivating Company Culture
Ever wondered why some mergers and acquisitions fall short of expectations? It’s often because companies overlook a critical element:
Internal Communication Program
Internal business protocols are as important as customer-facing communications. Cohesion between departments and people is critical to running a successful
What to do if your hotel is facing a downturn
Many are asking, “will there be a recession in 2023?” and “what should I invest in if there is a
Don’t cut marketing during a downturn.
Are you experiencing budget cuts? Then don’t cut marketing. During economic downturns, it is common practice to cut marketing. This
Branding vs Marketing
What is the difference between branding and marketing? Even marketers often confuse these two terms. Marty Neumeier defines branding as