NOIS stands for No Obstacles In Sight – we were hired to design a logo encapsulating the essence of “making it” in the music industry. We did this by using an aggressive yet playful image, evoking fighting for one’s dreams, loudly, proudly and openly. As it’s designed for a record label producing a wide variety of music, we wanted to avoid creating something exclusive but rather, broad and all encompassing, which resulted in the image of a microphone.