Armory Club
Brand strategy, visual identity, and activation plan for a downtown-style lounge in San Francisco, California.
Project Details
ONLINE: ArmoryClub.com
Offerings
- Competitive Analysis
- Brand Strategy
- Brand Messaging
- Logo & Visual Design
- UX/UI Design
- Spatial Experience Design
- Activation Plan
- Collateral & Swag Design
Challenge
The purpose of this project was to brand a new San Francisco-based nightlife lounge. With such a vast and diverse nightlife scene in the city, we took advantage of the unique location at which the lounge would be situated – the Mission District – known for its wide collection of dive bars. This gave us the opportunity to play to an audience accustomed to the downtown nightlife experience, while engaging a new location-centered clientele.
Solution
This project called for a full-scale branding endeavor including brand identity, web design, launch collateral and marketing management. We used co-creation processes with the client’s team to better understand the business and desired customer demographic. Through discussion with the architect, interior designer and other stakeholders, our designs resulted in an Industrial-Victorian inspired aesthetic evoking an upscale, moody and timeless ambiance. The visual identity put the customer at the center of attention with the appropriate mantra: “Have you been served?”
