INSIDE-OUTSIDE-IN TM
The model that aligns your company’s internal culture, vision, and purpose with its external brand identity and customer experience.
When should you employ the Inside-Outside-In Model?
- When your company is experiencing stagnation or a slowdown in growth
- During mergers, acquisitions, or significant organizational changes
- When you want to redefine your company’s brand identity or reposition it in the market
- When there is a misalignment between your company's internal culture and external brand perception
- When your company wants to attract and retain top talent and premium customers
How it works
Inside
Company Purpose
Vision, mission, values, pillars, tone of voice, messaging
Outside
Customer Purpose / External Brand Stategy
IE: Customer Value Proposition (CVP)
In
Employee Purpose / Internal Brand Strategy
IE: Employee Value Proposition (EVP)
Your company will inherently grow when your branding is refined to attract the right people. The Inside-Outside-In™ Model accomplishes this by aligning your vision and culture.
Evaluate
Define your situation
In-depth interviews, workshops, and surveys to gather insights into your company’s current brand, culture, challenges, and aspirations.
Analysis of the competitive landscape, target audience preferences, and market trends.
Strategize
Clarify your purpose
Collaborative sessions to define brand positioning, value propositions, customer benefits, messaging, and emotional brand pillars.
Includes crafting your brand essence, brand story and character, and brand voice and personality.
Design
Look the part
Creation of brand assets, guidelines, and training materials to ensure consistent execution across all touchpoints.
Includes logos, typography, color palette, iconography, templates and styleguides.
Activate
Enter the market
Final development and ideation of go-to-market plans, rollout scenarios, growth management and program adoption.
Includes tactics and templates for marketing, customer and employee engagement.
What you can expect from a successful IOI Model
- A strong, differentiated brand identity
- Increased employee engagement, productivity, and retention
- Higher customer acquisition, satisfaction, and loyalty
- Improved brand reputation and market share
- Sustainable, long-term growth and success
Not sure what you're looking for?
If your business is already in the market, our Rapid Brand Diagnostic offers a surface-level assessment of how your company is currently perceived. For $1,500 we’ll present you with a 360° snapshot of your brand with detailed insights and recommendations to help you decide how to move forward.
Ready to take your brand farther?
Drop us a line and let’s talk.
