Shackleton Research Trust
Intercultural scientific advancement
The Shackleton Research Trust (SRT), a 501(c)(3) non-profit, embarked on a mission to maximize the global footprint of underrepresented students of science through adventure-driven research initiatives.
Challenge
SRT faced unique challenges in establishing its culture brand:
- Navigating the global nature of the organization
- Addressing diverse cultural, demographic, economic, and linguistic barriers
- Appealing to multiple target audiences: donors, sponsors, partners, students, and participants
- Differentiating from established scholarship and grant programs
- Creating a non-profit brand with commercial polish
Our goal: Develop a culture brand strategy that positions SRT as a catalyst for intercultural scientific advancement, resonating with a global audience.
Architecting a Platform for Scientific Empowerment
Through our Inside-Outside-In™ approach, we crafted a comprehensive culture brand strategy:
- Defined the brand essence as “Intercultural scientific advancement”
- Created the empowering brand mantra: “Empowering the individual together”
- Established brand pillars: Education, Adventure, Inclusion, and Leadership
- Developed a tone of voice that is inclusive, educational, adventurous, and encouraging
Launching a Global Scientific Movement
To bring the SRT culture brand to life, we implemented strategic initiatives:
- Designed a seasonal journal featuring underrepresented global scientists as the primary marketing driver
- Crafted targeted messaging for students and investors, emphasizing global recognition and impact
- Created a multi-lingual digital presence to reach a diverse, international audience
SRT evolved into a culture brand symbolizing progressive, inclusive scientific advancement. They stand as a beacon for those seeking to make their mark in the scientific world, offering extraordinary opportunities for professional and scientific advancement while cultivating a sense of belonging in the global scientific community.
Blackribbit was the key solution for our branding and marketing strategy. They looked at every facet of market analysis and what type of brand image we wanted to portray. We didn’t have a lot of these questions answered, so they walked us through a systematic process.
Charlton S.
Executive Director | Shackleton Research Trust