Reclaimed Being
Uncovering the real meaning of self care
Reclaimed Being, a holistic wellness business, sought to refresh their brand and stand out in a saturated market dominated by dated, noisy, or unclear competitors.
Challenge
Reclaimed Being faced several challenges in redefining their brand:
- Tight timeline for launching a fresh look and feel
- Differentiating from competitors in a saturated market
- Merging holistic wellness philosophies with modern accessibility
- Engaging existing customers while attracting new clientele
- Creating an approachable visual identity and simple user experience
Our mission became to develop a culture brand strategy that positions Reclaimed Being as a beacon of authentic self-care and empowerment in the wellness industry.
A Sanctuary of Self-Love
Through our Inside-Outside-In™ approach, we developed a comprehensive culture brand strategy:
- Conducted in-depth interviews and collaborations with the founder
- Uncovered the unique element of empowering customers to embrace self-love and honesty
- Created an approachable brand voice and identity focused on story and philosophy
- Developed the empowering brand mantra: “Be faithful to yourself”
- Established a cohesive visual identity that balances holistic wellness with modern accessibility
Nurturing a Movement of Self-Awareness
To bring the Reclaimed Being culture brand to life, we implemented strategic initiatives:
- Designed multi-channel marketing campaigns across traditional and digital platforms
- Crafted targeted messaging emphasizing self-love and personal empowerment
- Created a user-friendly digital presence that simplifies the wellness journey
- Launched engagement programs for both existing and new clientele
This approach transformed Reclaimed Being from a typical wellness business into a culture brand that symbolizes authentic self-care and personal growth. By aligning their internal philosophy with their external identity, we created a brand that resonates deeply with those seeking genuine wellness solutions.
Victory Through Turmoil
The impact was significant: Reclaimed Being doubled their annual revenue within a year of the brand launch, well through the challenges of the COVID-19 pandemic. This success demonstrates the power of a well-crafted culture brand in driving business growth and inspiring customer loyalty, even in challenging times.
Blackribbit listened in a way that was new to me. I had never felt so heard in my life. I actually cried when I heard them present my brand mantra.
Chris M.
Founder | Reclaimed Being