Reclaimed Being

Uncovering the real meaning of self care

Reclaimed Being Logo Design

Reclaimed Being, a holistic wellness business, sought to refresh their brand and stand out in a saturated market dominated by dated, noisy, or unclear competitors.

Challenge

Reclaimed Being faced several challenges in redefining their brand:

 

  • Tight timeline for launching a fresh look and feel
  • Differentiating from competitors in a saturated market
  • Merging holistic wellness philosophies with modern accessibility
  • Engaging existing customers while attracting new clientele
  • Creating an approachable visual identity and simple user experience

Our mission became to develop a culture brand strategy that positions Reclaimed Being as a beacon of authentic self-care and empowerment in the wellness industry.

Reclaimed Being Brand Book

A Sanctuary of Self-Love

Through our Inside-Outside-In™ approach, we developed a comprehensive culture brand strategy:

 

  • Conducted in-depth interviews and collaborations with the founder
  • Uncovered the unique element of empowering customers to embrace self-love and honesty
  • Created an approachable brand voice and identity focused on story and philosophy
  • Developed the empowering brand mantra: “Be faithful to yourself”
  • Established a cohesive visual identity that balances holistic wellness with modern accessibility
Reclaimed Being Website Design
Reclaimed Being Social Media Design

Nurturing a Movement of Self-Awareness

To bring the Reclaimed Being culture brand to life, we implemented strategic initiatives:

 

  • Designed multi-channel marketing campaigns across traditional and digital platforms
  • Crafted targeted messaging emphasizing self-love and personal empowerment
  • Created a user-friendly digital presence that simplifies the wellness journey
  • Launched engagement programs for both existing and new clientele

This approach transformed Reclaimed Being from a typical wellness business into a culture brand that symbolizes authentic self-care and personal growth. By aligning their internal philosophy with their external identity, we created a brand that resonates deeply with those seeking genuine wellness solutions.

Victory Through Turmoil

The impact was significant: Reclaimed Being doubled their annual revenue within a year of the brand launch, well through the challenges of the COVID-19 pandemic. This success demonstrates the power of a well-crafted culture brand in driving business growth and inspiring customer loyalty, even in challenging times.

Reclaimed Being Packaging Design

Blackribbit listened in a way that was new to me. I had never felt so heard in my life. I actually cried when I heard them present my brand mantra.

Chris M.

Founder | Reclaimed Being

More of Our Work

Let's Connect