Bare Beauty Spatique
Holistic, transcendent wellness
Bare Beauty Spatique offers a wide range of beauty services, from skincare to nails and body treatments. Despite the owner Lindsey’s talent and great customer service, the business needed help to stand out and attract more customers.
Challenge
Bare Beauty Spatique faced several hurdles:
- Their message was unclear, hiding what made them special
- They wanted to be seen as a luxury brand
- They needed to expand while keeping all their different services
- Lindsey’s unique way of doing things wasn’t getting noticed
We aimed to create a brand that showed off Bare Beauty’s best qualities and set them up for success.
Unveiling a Transcendent Wellness Experience
We used our signature Inside-Outside-In model to uncover Bare Beauty’s true essence: “holistic, transcendent wellness.” This idea became the heart of our branding strategy.
Peeling Back the Layers
Looking closely at how customers felt before, during, and after their treatments, we found that people went through a powerful journey:
- Feeling vulnerable when they arrive
- Trusting the beauty expert completely
- Reflecting on themselves in a new way
- Experiencing a sense of transformation
- Emerging blissful and renewed
This emotional journey, culminating in the mantra “Emerge Blissful,” became the core of Bare Beauty’s brand. It’s what makes people want to come back and what will help the business thrive.
A Cohesive and Scalable Brand System
This emotional journey, culminating in the mantra “Emerge Blissful,” became the core of Bare Beauty’s brand. It’s what makes people want to come back and what will help the business thrive.
By focusing on Bare Beauty’s holistic approach and how it makes people feel, we created a brand that stands out. It shows how special their treatments are, while still offering many different services. This new brand helps Bare Beauty attract more customers who want a truly transformative experience.
Their listening and communication skills truly stand out. They were able to communicate in a way that was understandable to me. Blackribbit was highly detailed and listened to all my concerns, especially around my target audience and how I wanted my business to be presented. When you work with Blackribbit, really communicate with them, because that’s their best asset. Whatever your concerns, likes, and dislikes are, communicate about them. You won’t regret it.
Lindsey N.
Owner | Bare Beauty Spatique