The Culture Brand System Phase 1
Evaluation
Going deep into your company’s history, current situation, and future goals.
Overview
Phase 1 is four weeks of comprehensive research across your entire organizational ecosystem. We interview your leadership, employees, and customers. We study your market, your competitors, and every touchpoint your company uses to communicate. By the end, you have a complete picture of where you are, where the gaps are, and what the real opportunity looks like — before a single strategic decision is made.
What We Do
Stakeholder Research
Structured interviews, observational studies, leadership workshops, and Culture MRI® assessments across leadership, employees, customers, and key partners. We study motivation, perception, and behavior at every level of your organization and tie them back to your bottom line.
Organizational Deep-Dive
Analysis of your current decision-making patterns, internal communication flow, existing frameworks and initiatives, and how your team actually perceives your differentiation in the market.
Competitive & Market Analysis
Direct competitive positioning analysis across your specific market landscape. We identify where you stand, where the gaps are, and where the real opportunity exists.
Value Proposition Assessment
Evaluation of your Customer Value Proposition (CVP) — how the market perceives you — and your Employee Value Proposition (EVP) — why people stay and why they leave. We map the gap between the two.
Operational Systems Analysis
We examine how your internal operations actually function — decision-making bottlenecks, workflow breakdowns, communication gaps, and the places where execution doesn’t match intention. This is where the financial cost of misalignment becomes visible.
Brand Touchpoint Audit
Every customer and employee-facing asset evaluated: website, communications, onboarding materials, sales collateral, digital platforms, and internal tools.
What You Get
Culture Brand Evaluation Report
Comprehensive findings and strategic recommendations across the full ecosystem.
Competitive Landscape Analysis
Positioning opportunities and market gaps specific to your industry.
Culture MRI® Report
Comprehensive employee engagement scores tied directly to financials.
Stakeholder Perception Summary
Synthesized insights from every segment we interviewed.
Current State Assessment
A complete audit of your brand touchpoints and where they are and aren’t working.
Strategic Foundation Document
The framework that drives all Phase 2 decisions.
