Dolls Kill
A new party girl persona for an iconic fashion brand
Dolls Kill, a fashion brand known for its unapologetic subversion of industry norms, sought to introduce a new character to their lineup of rebellious “Dolls.”
Challenge
Dolls Kill faced the challenge of:
- Creating a new “Doll” character that embodied their brand’s rebellious spirit
- Developing a campaign that resonated with their boundary-pushing audience
- Capturing the essence of rave culture without explicit drug references
- Crafting a memorable slogan to accompany the new character
Our goal was to develop a visually striking and conceptually provocative campaign for the new “Doll” that aligns with Dolls Kill’s subversive brand identity.
Unleashing Kandi’s Sweet Chaos
We conceptualized “Kandi,” a character embodying the wild spirit of rave culture. The campaign features:
- A vibrant aesthetic of colors and candy, replacing recreational drugs with sweet treats
- A padded cell setting, symbolizing the intensity of Kandi’s party addiction
- The slogan “Can you hang with Kandi?” challenging the audience to embrace their inner party child
This campaign reinforces Dolls Kill’s position as a brand that celebrates uninhibited self-expression and pushes the boundaries of fashion and identity.
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