Eiffel Group
An ERP integrator with warmth and understanding
Eiffel Group, a New York-based startup specializing in enterprise resource planning (ERP) integration, wanted to stand out in a crowded market where most competitors offered similar services with no distinct difference.
Challenge
Eiffel Group faced challenges
- Differentiating themselves
- Addressing the perceived complexity of ERP integration
- Connecting with customers emotionally
Our goal was to create a culture brand that positioned Eiffel Group as a calming force in the chaotic world of ERP integration.
A Calm in the Corporate Storm
Using our Inside-Outside-In model, we uncovered that the ERP landscape was filled with aggressive language, complex jargon, and jarring visuals. We developed a warm, understanding brand voice, distinctly different from the tech industry norm. We created a culture brand that cuts through the noise of typical ERP services, positioning Eiffel Group as a company that truly understands and addresses the emotional needs of their customers.
The result is a brand that stands out visually and emotionally in the ERP integration space. Eiffel Group now offers clarity and calm in a field known for complexity and stress. This culture brand approach resonates with clients seeking a more human-centered experience in their ERP integration journey, establishing Eiffel Group as a trusted partner who guides businesses through the process with empathy and understanding.