Stay Well Travels
A uniquely tailored Belizean adventure
Stay Well Travels is a new, independent travel agency focusing on Belize. The founder, a Belizean native, wanted to start strong with a polished, professional image.
Challenge
Stay Well Travels faced several challenges as a new business:
- Creating a brand from scratch
- Appealing to potential customers they hadn’t met yet
- Standing out in the crowded travel agency market
- Building trust with future clients, partners, and team members
Our goal was to create a brand that captured the founder’s vision and stood out in the competitive travel industry.
Unveiling a Tropical Haven
We used our signature Inside-Outside-In model to understand the heart of Stay Well Travels. Here’s what we did:
- We talked with the founder, her former colleagues, and friends to really get to know her and her values.
- We researched the market to see where Stay Well Travels could shine.
- We positioned the brand as “your favorite aunt” – someone who knows what you need, even when you don’t.
Charting a Course for Success
The result is a brand that feels warm and knowledgeable, giving helpful advice while still being professional.
We came up with the tagline: “Seize your way.” A phrase capturing the idea that with Stay Well Travels, guests can have memorable experiences tailored just for them.
Our approach positions Stay Well Travels as more than just a travel agency. It’s a trusted friend who knows Belize inside and out, helping travelers have unique, personalized adventures. This makes Stay Well Travels stand out in a market full of big companies and potential scams, attracting customers who want a genuine, trustworthy travel experience.
With Stay Well Travels, guests are invited to embrace each day on their own terms, turning every moment in Belize into a personal adventure.
Blackribbit created a business out of nothing, which is a testament to what they can do. I gave them as much information as I had, and they created everything from there. They will give you what you’re looking for when you ask. Other companies will drag you around, but Blackribbit will not. Blackribbit will hit the ground running and get everything done ASAP.
Tess S.
Founder | Stay Well Travels