NOIS Records
Fight for your dream, fiercely, loudly, and openly
NOIS Records, standing for No Obstacles In Sight, sought to establish a visual identity that embodies the spirit of perseverance in the music industry.
Challenge
NOIS Records faced the challenge of:
- Creating a logo that encapsulates the essence of “making it” in music
- Designing an identity that appeals to a wide variety of musical genres
- Balancing aggression with playfulness in the visual representation
- Developing a brand that encourages artists to fight for their dreams
Our goal was to craft a culture brand identity that resonates with aspiring musicians across genres and symbolizes the relentless pursuit of success.
Orchestrating a Visual Anthem
We developed a culture brand strategy that:
- Centered on the concept of “No Obstacles In Sight,” emphasizing perseverance
- Created an aggressive yet playful logo featuring a microphone symbol
- Designed a versatile visual identity applicable across various music genres
- Embodied the spirit of fighting for one’s dreams loudly, proudly, and openly
This approach transforms NOIS Records from just another label into a culture brand that symbolizes the unwavering pursuit of musical success. The microphone logo serves as a rallying point for artists, representing their voice and the platform NOIS provides to amplify it. By aligning the label’s mission with the dreams of aspiring musicians, we’ve created a brand that resonates across the industry, inspiring artists to push past obstacles and reach for their goals.
