Marentette Architects
A boutique firm turned into a beacon of progress
Marentette Architects, with over 30 years of experience, wanted to grow beyond word-of-mouth referrals and make a bigger impact in their field.
Challenge
Marentette Architects faced several hurdles:
- Moving from just referrals to attracting new clients on their own
- Standing out in a crowded field of architects
- Showing off their unique approach to projects
- Handling complex building rules while keeping clients happy
Our goal was to transform Marentette Architects into a culture brand that showcases their ability to improve communities through smart design.
Constructing a Beacon of Change
We used our signature Inside-Outside-In model to uncover what makes Marentette Architects special:
- We highlighted how their projects make positive changes in communities
- We positioned them as experts who can turn ideas into reality, even with tricky building rules
- We showed how their smaller size allows them to give personalized attention to clients
We created a culture brand that goes beyond just designing buildings to shaping vibrant communities. With the tagline “Marentette Architects — Beyond Building,” we positioned them as more than just designers.
They have become a symbol of community progress, with a culture that values local needs and expert problem-solving. This approach turns Marentette Architects into a firm that doesn’t just create structures, but improves people’s lives through thoughtful design.
“—we’ll handle the red tape.”
By becoming a culture brand, Marentette Architects offers a vision for better communities and a smoother path to bringing ambitious projects to life.
This strategy appeals to clients wanting to make a real difference and attracts talented architects who share Marentette’s values. The result is significant: an increase in high-impact projects, stronger community relationships, and a reputation as the go-to firm for projects requiring both design excellence and community sensitivity.
Blackribbit led our rebranding effort, developing a new name, logo, and strategy. They conducted thorough stakeholder interviews and competitor research, created a brand book, and are developing our website and handling trademarking. Their team has gone above and beyond to align our branding with our goals. We’re thrilled with their incredible knowledge and wouldn’t do anything differently.
Ray M.
Founder | Marentette Architects