NOIS Records

Fight for your dream, fiercely, loudly, and openly

NOIS Records, standing for No Obstacles In Sight, sought to establish a visual identity that embodies the spirit of perseverance in the music industry.

Challenge

NOIS Records faced the challenge of:

 

  • Creating a logo that encapsulates the essence of “making it” in music
  • Designing an identity that appeals to a wide variety of musical genres
  • Balancing aggression with playfulness in the visual representation
  • Developing a brand that encourages artists to fight for their dreams

Our goal was to craft a culture brand identity that resonates with aspiring musicians across genres and symbolizes the relentless pursuit of success.

Orchestrating a Visual Anthem

We developed a culture brand strategy that:

 

  • Centered on the concept of “No Obstacles In Sight,” emphasizing perseverance
  • Created an aggressive yet playful logo featuring a microphone symbol
  • Designed a versatile visual identity applicable across various music genres
  • Embodied the spirit of fighting for one’s dreams loudly, proudly, and openly

This approach transforms NOIS Records from just another label into a culture brand that symbolizes the unwavering pursuit of musical success. The microphone logo serves as a rallying point for artists, representing their voice and the platform NOIS provides to amplify it. By aligning the label’s mission with the dreams of aspiring musicians, we’ve created a brand that resonates across the industry, inspiring artists to push past obstacles and reach for their goals.

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