Your ROI and 24-Hour Diagnostic
Get a glimpse of your potential 3-year gains and a deep assessment of your culture-brand alignment with recommendations for transformation.
Instant Culture Brand Program Estimator
Quick Estimation Tips (Optional)
Show quick estimation tips
Average Annual Customer Value ≈ Annual Revenue ÷ Active Customers.
Annual Customer Count = Active accounts (B2B) or annual purchasing customers (B2C).
Employee Turnover % = (# employees who left last 12 months) ÷ (avg headcount) × 100.
Average Cost per Hire = recruiting + onboarding/training + productivity ramp loss.
Hourly Cost of Decision-Makers ≈ (avg annual comp ÷ 2,000 hours).
Major Decisions = hiring/firing, pricing, systems, vendors, policy, GTM, strategic initiatives.
Marketing Budget if unknown: use 3% of revenue (B2B) or 7% (B2C) as a conservative estimate.
Inputs (Annual) Do your best. If you don't know, just skip it.
How to calculate: Add internal marketing payroll + contractors/agencies + paid media + tools/platforms + production.
Quick estimate if unknown: 3% of revenue (B2B) or 7% (B2C).
How to calculate: (Employees who left ÷ Average headcount) × 100.
How to calculate: Recruiting fees + job ads + interview time + onboarding/training + (ramp months × monthly comp × productivity loss %).
Quick estimate: 10–30% of annual salary for many roles; higher for senior/technical roles.
How to calculate: Annual Revenue ÷ Active customers/accounts.
Quick estimate: Use your typical annual contract value or average annual spend.
How to calculate: Count active accounts (B2B) or annual purchasing customers (B2C).
How to calculate: (Customers retained ÷ Customers at start of year) × 100.
How to estimate: Count the consistent decision-makers who attend/approve/revise.
How to estimate: (Meeting hours × people attending) + prep time + revision time.
How to calculate: (Avg annual fully-loaded comp ÷ 2,000 hours).
Quick estimate: Use one blended number for the group (not each person).
How to estimate: Monthly major decisions × 12 (or quarterly × 4).
Your Deeper Diagnostic Will Include:
Financial Impact Analysis
Understanding the monetary implications of any gaps in employee engagement through comprehensive data analysis and benchmarking.
Online Brand Perception
Complete evaluation of your digital presence from social media to reviews and articles, measuring public sentiment and brand consistency.
Website Culture-Brand Score
Comprehensive analysis of your website’s messaging and visual design, scored against culture-brand alignment principles.
The Diagnostic Will Help With:
Strategic Clarity
Most companies operate with blind spots about how their internal culture translates to external perception. This diagnostic reveals exactly where disconnects exist and what they’re costing you.
Financial Impact
The assessment includes quantified analysis of how culture gaps affect your bottom line—from recruitment costs to customer acquisition efficiency.
Actionable Recommendations
You receive specific, prioritized steps for closing any gaps we identify, whether that’s through our full Culture Branding Program or independent initiatives.
How It Works
1
Schedule
& Prepare
30-minute diagnostic planning session to understand your situation and gather necessary access information.
2
Analysis & Assessment
Our team conducts comprehensive evaluation across all three diagnostic components using proprietary frameworks.
3
Results
& Recs
In 24 hours, receive your complete diagnostic report with specific recommendations for transformation.
Begin Your Assessment
Ready to understand exactly where your culture and brand align—and where they don’t? Schedule your diagnostic planning session and receive your complete assessment in 24 hours.
Important Consideration
A minimum of 1-year online presence is required for comprehensive online diagnostic. Companies with limited digital presence can still access the full Culture Branding Program.