Inside-Outside-In TM

Inside-Outside-In TM

Design your customer brand AND your employer brand at the same time.

What you get

Culture Branding
Marketing
Technicals
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When should you use this model?

How it works

Venn diagram of Blackribbit's singature Inside-Outside-In model

Your company will inherently grow when your brand puts people and quality of life first. The Inside-Outside-In™ Model does exactly this by aligning your company vision with your customer AND employee experiences.

Evaluate

Defining your situation

In-depth interviews, workshops, and surveys to gather insights into your company’s current brand, culture, challenges, and aspirations.

 

Analysis of the competitive landscape, target audience preferences, and market trends.

Strategize

Clarifying your purpose

Collaborative sessions to define  brand positioning, value propositions, total benefits, messaging, and emotional brand pillars.

 

Includes crafting your brand essence, brand story and character, and brand voice and personality.

Design

Looking the part

Creation of brand assets, guidelines, and training materials to ensure consistent execution across all touchpoints.

 

Includes logos, typography, color palette, iconography, templates and styleguides.

Activate

Entering the market

Final development and ideation of go-to-market plans, rollout scenarios, growth management and program adoption.

 

 

Includes website, tactics and templates for marketing, customer and employee engagement.

Results

Not sure what you want?

If your business is already in the market, our Rapid Brand Diagnostic offers a surface-level assessment of how your company is currently perceived. A very high-value offer—for $1,500 we’ll present you with a 360° snapshot of your brand with granular insights and recommendations to help you decide how to move forward.

Ready to change the world?