Inside-Outside-In TM
Inside-Outside-In TM
Design your customer brand AND your employer brand at the same time.
What you get
Culture Branding
- Research & Evaluation
- Brand Strategy
- Brand Identity
- Brand Positioning
- Brand Messaging
- Brand Naming
- Brand Experience
Marketing
- Web Design / Development
- SEO
- Go-to-Market Strategy
- Digital / Traditional Marketing
- Content Strategy
- Email Marketing
- Social Media
Technicals
- User Experience Design
- Projection Strategies
- Rollout Scenarios
- Illustration & Iconography
- Visual Toolkits & Styleguides
- Signature Systems
- Mobile Apps
When should you use this model?
- When you want to redefine or reposition your company’s brand identity in the market
- When your company is experiencing stagnation or a slowdown in growth
- When you want to attract and retain top talent and premium customers
- When there is conflict between your company's internal culture and external brand perception
- During mergers, acquisitions, or significant organizational changes
How it works
Your company will inherently grow when your brand puts people and quality of life first. The Inside-Outside-In™ Model does exactly this by aligning your company vision with your customer AND employee experiences.
Evaluate
Defining your situation
In-depth interviews, workshops, and surveys to gather insights into your company’s current brand, culture, challenges, and aspirations.
Analysis of the competitive landscape, target audience preferences, and market trends.
Strategize
Clarifying your purpose
Collaborative sessions to define brand positioning, value propositions, total benefits, messaging, and emotional brand pillars.
Includes crafting your brand essence, brand story and character, and brand voice and personality.
Design
Looking the part
Creation of brand assets, guidelines, and training materials to ensure consistent execution across all touchpoints.
Includes logos, typography, color palette, iconography, templates and styleguides.
Activate
Entering the market
Final development and ideation of go-to-market plans, rollout scenarios, growth management and program adoption.
Includes website, tactics and templates for marketing, customer and employee engagement.
Results
- A strong, differentiated brand identity
- Increased employee engagement, productivity, and retention
- Higher customer acquisition, satisfaction, and loyalty
- Improved brand reputation and market share
- Sustainable, long-term growth and success
Not sure what you want?
If your business is already in the market, our Rapid Brand Diagnostic offers a surface-level assessment of how your company is currently perceived. A very high-value offer—for $1,500 we’ll present you with a 360° snapshot of your brand with granular insights and recommendations to help you decide how to move forward.
